Content Versioning Lab
Media has entered a transformative era, driven by market shifts and the evolving behaviors of younger generations, which are spurring continuous innovation. Let’s elevate our ambitions and create a compelling new future through content versioning to transform media engagement and distribution.
With next-generation infrastructure such as fiber optics and 5G, alongside more powerful devices, new tech standards, and intelligent AI tools, we have everything we need to revolutionize how media is consumed and delivered. Let’s pioneer a new generation of content delivery solutions that significantly benefit both customers and media companies.
Just Do It
We believe the best way for broadcasters and streamers to leverage these opportunities is by launching a content versioning initiative. This involves choosing a compelling idea, creating a pragmatic design, building the right technology, and forming effective partnerships. With our knowledge, partners, network and technology we are well equipped to support you on this journey.
Ready to Help You
Our Format Content Versioning Lab is specifically designed to assist media companies in navigating the complexities of implementing innovative format content versioning ideas. Together with Livery, Ex Machina, and carefully selected lab partners, we offer integrated, top-tier technology solutions and consultancy to get you started. With our comprehensive tools, deep expertise, and extensive experience, our team is well-equipped to empower yours, helping you execute your vision effectively and efficiently.
Auto generated interactions
Auto trigger of interactions based on object detection in the video feed.
Example: a notification with the Name and Title of a speaker visible in the live stream, or a prediction based on events in the stream.
Process: Auto generated interactions
Application: Live streaming
Tools used: Companyx or toolx from partner
Auto generated subtitles
The creation of speech to text live generated subtitles with live translation for localization. Click here to see it in action.
Example: the system automatically generates localized subtitles.
Process: Auto generated subtitles
Application: Live streaming
Tools used: Companyx or toolx from partner
Auto live PiP highlights
During live broadcasts, often there is another live broadcast at the same time (World Championships, European Championships). This let you never miss any excitement and shows you the highlight of the other event in a PiP mode (or fullscreen).
Example: automatically created video summary of the highlights of a sport match which is provided as a VOD clip
Process: Auto generated highlights
Application: Live streaming
Tools used: Companyx or toolx from partner
Auto extended VOD highlights
AI recognizes important parts of the game. These are automatically cut and stitched together into an extended highlight summary of the game.
Example: automatically created video summary of the highlights of a sport match which is provided as a VOD clip
Process: Auto generated highlights
Application: Live streaming
Tools used: Companyx or toolx from partner
Shopify live shopping
The combination of live events and commerce is very powerful. Especially when you integrate shopping elements in a live stream (with Shopify integration).
Example: a live feed of a influencer where the viewers are able to click on objects in the stream. Once clicked the viewer is able to buy the clicked product in the influencers Shopify shop.
Process: Clickable products with Shopify
Application: Live streaming
Tools used: Companyx or toolx from partner
Data & Infographics
Data is pulled from an external live data source to show on top of the live stream. Viewers are able to see (and interact) with additional sports data or infographics while watching a live match.
Example: viewers see live heart rate of the sporters they are looking at during a live match.
Process: Data & Infographics
Application: Live streaming
Tools used: Companyx or toolx from partner
Smart cropping
Smart cropping creates mobile optimized crops for live streams and VOD. When the source stream is in landscape, the system will smart crop the stream for mobile (portrait) keeping the action centered.
Example: mobile crop of a sports game. The mobile crop will always show the most important part of the landscape stream.
Process: Smart cropping
Application: Live streaming
Tools used: Companyx or toolx from partner
Personalized advertisement
By using the interactive client to collect user behaviour data (with an ice breaker, poll, heatmap or quiz), it is possible to use that data to target (video) advertisements to specific groups of viewers.
Example: Collected data is provided to an advertisement provider allowing them to serve targeted advertising to specific groups of viewers.
Process: Personalized advertisement
Application: Live streaming
Tools used: Companyx or toolx from partner
Automatic reporting
Automatic recognizing of brand exposure and time visible in live stream. This generates data reports for ROI calculations or other reports.
Example: airtime and surface of billboard advertising during a sports game report.
Process: Automatic reporting
Application: Live streaming
Tools used: Companyx or toolx from partner
You're in good company
