increase reach, monitization options and stickiness
We support content creators and content owners to create maximizing engagement across generations. Make, distribute and monetize multiple tailored editions of your content that resonate with additional audiences.
For Broadcasters, Publishers & Streaming platforms
For Broadcasters, Publishers & Streaming platforms
One production, multiple story modes, infinite possibilities
It’s a fascinating time for storytellers, with more ways to articulate your vision and grow your audience than ever before. We’re on the cusp of another period of rapid innovation and enhanced entertainment.
It’s time to unlock a golden age for media and entertainment leaders, creative directors, and brand innovators. In the last 2 decades we have seen a tremendous development in technology for media. Everything technology, device, content library and user interface that could be improved has been created and undergone multiple iteration of improvement. New types of content have entered the market and have become very popular. Shorts on social video and social gaming worlds have become a significant part of our media diet.
What has not changed significantly is long form video storytelling. Distribution has changed, we watch at different moments most of the time not disturbed by advertising and discovery is a real world problem for many of us. Having a lot of choices is great, but navigation choice can be exhausting. But once we start watching something is not fundamentally different. Most of the movies, series, shows, events and sports we watch are still quite similar to how we consumed this type of content a few decades ago.
Growth in media doesn’t always require creating entirely new formats or shows
Sometimes, the key lies in reimagining and repackaging existing content. By renewing a broadcast production—whether through fresh perspectives, updated technology, or innovative distribution methods—you can breathe new life into familiar material. This approach not only maximizes the value of your existing assets but also appeals to new and broader audiences, proving that growth can be achieved through evolution, not just invention.
Creators are Curators
Choices are great, but too many can be exhausting. For most of us, “one-size-fits-all” doesn’t cut it anymore. Discovery itself has become a challenge. That’s where creators step in—as curators who guide us to better experiences with like-minded communities. But they don’t just guide; they adapt, enrich, and fine-tune content for specific audiences.
Let’s give creatives the freedom to recast, remix, gamify, shopify, remaster, and repackage—unleashing their potential with today’s live and on-demand tools, even tapping into forgotten treasures in content libraries. It’s time to create spaces where fresh ideas flourish, and audiences find what truly resonates.
Reshaping the media universe
Younger generations demand gamification, social and engaging elements, or they will leave you for social platforms. There’s a lot to gain if creators and broadcasters join forces. When you look at the behaviour of younger generations it is clear the it is important change perspective on gamification and move it from an afterthought into kind of the center of the
If you look at younger generations and see how they consume media it is clear that activity engagement is what they want. When they watch ‘TV’ it is always in combination with a second screen, and that second screen is rarely the one offered by the broadcaster. Design technology from the standpoint of the consumer. Let them be driving what we are building, rather than trying to build something to drive the consumer.
Livery Edition is instrumental for transforming creator-driven productions and traditional broadcasts, enabling socially engaging, interactive, and shoppable experiences. By combining live chat, Q&A, voting, gamification, and real-time translations, it transforms creator content into broadcast-ready productions and brings creator-style interactivity to large-scale broadcasts. This turnkey solution offers unparalleled speed and a rich feature set, extending the reach of social-first creative to larger audiences while empowering broadcasters to tap into creator-driven formats seamlessly.
Enabling the live engagement wave
Livery Editions helps organisations manage all of their (creator) engagement activity. It’s an all-in-one, end-to-end platform designed to transform how media companies approach content versioning, interactive enrichment, secondary broadcasting, and second-screen experiences. It provides a complete toolbox to support workflows for viewer interaction and engagement, live commerce, gamification, gamified content discovery, and seamless collaboration with creators. We make video more interesting and more profitable.
A key feature of the platform is its AI Connector, enabling effortless integration of AI-powered services. This ensures seamless content versioning and automated audience engagement across both live and linear distributed content, empowering media companies to deliver dynamic, interactive experiences that captivate audiences and drive growth.
Versioning Live Shows: Give Viewers More of What They Want
In today’s viewer-centric world, audiences expect personalized experiences that go beyond simply watching a live show. They want tailored options that align with their unique interests and preferences, all delivered seamlessly. Versioning live shows is the key to meeting this demand, offering viewers more of what they want most.
Creating multiple editions of a piece of content isn’t a new concept—think director’s cuts or unplugged music sessions. What’s new is how today’s technology makes creating editions easier, more strategic, more engaging and highly efficient. Not only for finished products but also for live productions. This accelerated approach opens up opportunities to enhance your market position, reach new audiences, increase share of attention, and drive revenue growth. Act fast to gain a competitive edge right to enter the creator economy and unlock new revenue models. The window of opportunity for profitable growth has opened.
Meeting Modern Expectations
As one viewer put it, “I just want to find something and watch it. I don’t care where it’s from, just show me what I want.” This demand for a more customer-centric approach underscores the importance of versioning. It’s not about broadcasting the same content to everyone: it’s about tailoring live shows to meet the unique needs and desires of different types of viewers. By leveraging versioning, broadcasters can transform live shows into dynamic, personalized experiences that delight audiences, drive engagement, and unlock new growth opportunities. Collaborate with Influencers: Whether it’s for spicing up your content with an original twist to the original production of your show or for repackaging or your content to make it attractive for new audiences. Influencers bring authenticity to your brand and now is the time to take advantage of it. Partner strategically to boost reach and engagement to keep your brand in the center of media consumption.
Reaching the Next Generation with Livery
Livery’s mission is to revolutionize how media companies, creators, and advertisers connect with the elusive Gen Z, Gen Alpha, and Millennial audiences. Our cutting-edge media, entertainment, and technology solutions empower media companies and creators to grow their reach while driving profitable growth for advertisers and partners.
Through our purpose-built platform, we deliver immersive, highly engaging viewing experiences that resonate deeply with younger audiences. By redefining the future of media consumption, Livery enables media companies, creators, and advertisers to connect, engage, and achieve sustainable success in a rapidly evolving digital landscape.
Monetization strategies
Expand your monetization strategy. Maximize your revenue with multiple monetization growth strategies. Beyond traditional advertising, hybrid monetization models include:
- Contextual and personalized ads
- Micropayments
- Freemium options
- Premium paid enhanced versions
- Integrated commerce opportunities
These approaches are enabling customized hyper-engaging experiences that resonate with diverse audiences. We help drive deeper connections and greater value across platforms. Check out our commerce interactive elements.
Interactive features are unlocking huge data opportunities
One of the most exciting aspects of interactive streaming is the wealth of data opportunities it unlocks. Every click from a user is available and can be combined with the context of that click to make data interpretable and meaningful. This data can be added to user profile data in a CRM system or data warehouse. By gaining deeper insights into audience preferences and behaviors, interactive streaming enables more impactful campaigns and data-driven strategies both during a live production and after the production. This provides marketeers with valuable data that can be used to enhance the customer lifetime value. Doing this in a collaboration with partners in a wider ecosystem further increases the possibilities for creating value with this strategy.
Make all content you have already invested in, more attractive for more viewers
Rejuvenate your on demand content with gamification, shopping or creator-hosted watch parties that connect with new audiences. And let’s make live broadcasts more interactive, personalized, and rewarding. Whether it’s sports, game shows, talent shows, red carpet events, talk shows, or travel programs, our toolbox helps you to turn viewers into participants and moments into opportunities.
AI-Powered Workflow improvements
Using AI for versioning drastically improves speed and quality while reducing production time and cost. It is transforming how media companies tailor and distribute content. By augmenting existing workflows, it enables broadcasters, streamers, and creators to enhance their content’s appeal to both core audiences and untapped demographics. This system supplements traditional production with AI-driven tools, facilitating the creation of multiple, highly personalized versions of the same content—whether through dynamic overlays, interactive features, or platform-specific adjustments.
The result? Content that resonates deeply with diverse viewers, driving audience engagement and unlocking new revenue streams. By ensuring seamless integration and scalability, AI-powered versioning empowers media professionals to achieve profitable growth while staying ahead in a competitive landscape.
Edition examples that inspire
Explore the forefront of media innovation, where content isn’t just consumed but dynamically reversioned. Explore transformative versioning examples that inspire and equip traditional media to become formidable players in the new era of content creation.
Increase reach and revenue:
F1 Alternative commentary
Since Viaplay Netherlands acquired the F1 broadcasting rights, they stopped featuring Olav Mol as commentator.
However, Dutch F1 fans could still listen to Mol via his Grand Prix Radio.
His voiceover with the live broadcast made a new valuable edition: More than 100,000 fans subscribed to 'Grand Prix Radio Premium' at 1.99 euros per month.
Increase revenue:
Monetize In-Show Content for NBCU
NBCU & KERV use AI and machine learning to develop technology that can identify any object, person, or place. They identified over 17,000 separate items that could be sold in just one episode of Real Housewives to power NBCU ‘Must Shop TV”. Source: Forbes
Did you know Livery can integrate 3rd party AI into its framework?
AI & video examples.
Expand reach:
Sidecasting & Community activation
Imagine streamers commenting (sidecast) a big live event. This enables streamers to add character and context, engaging their community and attract new users. They can add audio commentary, use PiP and overlay chat, Q&A, polls, predictions, and other gamification features.
Think major events like the olympics, F1, Premier League, Super Bowl, or live events like Eurovision, Oscars, and elections.
Expand reach:
Red carpet Versions
Imagine creators/influencers commentating on red carpet events, reality shows, award ceremonies, and royalty gossip, highlight shopping options, and use engagement tools like chat, Q&A, polls, quizzes, and predictions.
This allows creators to remix content with their unique style, delivering extra reach for your content and advertisers.
This also suits cooking, homes & interiors, gardening, and travel programs.
Expand reach:
Competition Show expansion
Reality competition 'show-talk' format lets creators remix TV and social media content with behind-the-scenes interviews and sneak previews. Using exclusive clips with mainstream appeal and a personal touch, keeping fans engaged.
This content drops before and after episodes, expanding the show's reach.
This suits any show with viewer voting, like Got Talent, X Factor, The Voice, and Big Brother, as well as elimination shows like Survivor, Shark Tank, and cooking competitions.
Revive existing content:
Replayable gameshows
Game shows have always been popular, allowing viewers to play along. Archives of thousands of episodes can now be replayed, with viewers participating in Interactive answering and real-time multiplayer features make it social and viral.
Examples include Jeopardy, Deal Or No Deal, Price Is Right, Weakest Link, Family Feud, The Chase, and Wheel of Fortune.
Livery’s versioning solution
Versioning is your superpower to create loyalty, boost your data strategy, and generate new revenue with personal ads, performance marketing, shoppable video, gamification, and communication.
Why Versioning Matters
Live shows often attract diverse audiences with different expectations. Versioning enables broadcasters and streamers to cater to those varied preferences by delivering:
- Enhanced Viewer Satisfaction: By offering personalized content streams, viewers are more likely to stay engaged and enjoy the experience.
- New Revenue Streams: Features like shoppable moments, travel bookings, and ticket sales open up innovative monetization opportunities.
- Deeper Engagement: Interactive tools like sports predictions and live chats keep audiences actively involved, fostering loyalty.
Connect with any Shopify shop in minutes and add products to make your program the most earning program of the Channel.
Work with great creators and influencers to broaden the reach of programs, and while you are at it, add chat and a poll to check out how your viewers feel about it.
Add interactivity to make documentaries interactive and less dull 🙂 You will see Gen Z will like it…
Work with creators and influencers, add prediction and social elements like chat to sports games.
Connect with any Shopify shop in minutes and add products to make your program the most earning program of the Channel.
Work with great creators and influencers to broaden the reach of programs, and while you are at it, add chat and a poll to check out how your viewers feel about it.
Add interactivity to make documentaries interactive and less dull 🙂 You will see Gen Z will like it…
Work with creators and influencers, add prediction and social elements like chat to sports games.
From complex to a simple all-in-on approach
Traditionally, versioning projects required expensive, bespoke technology, dedicated project organization, and sometimes the production of original video content. Organizing these efforts as projects proved to be costly and complicated.
An all-in-one versioning technology offers a wide range of new opportunities for customization and video enhancement. This means: only one technical integration, one onboarding & one user manual . This means low costs with many opportunities to leverage AI technology for producing high-quality recast content.
Complex old situation
- Creative idea
- Business ideas
- Content Cost
- Content Availability
- Marketing
- Sales
- Monetization
- Quality of Technology
- Cost of Technology
Simple new situation with extra possibilities
- Creative idea
- Business ideas
- Content Cost
- Content Availability
- Marketing
- Sales
- Monetization
- Quality of Technology
- Cost of Technology
Content versioning example: ‘Sex and the City’
Monetizing content beyond the original production has become a common practice. Many people in the industry instantly think about game shows, talent shows and live sports when versioning and enhancing productions with interactive features is discussed. And although projects in these categories have been among the most successful, there is much more video that has versioning potential.
The success and profitability of this practice can be significantly enhanced by utilizing a feature-rich, smartly integrated versioning platform to create more recast editions tailored to target audiences and various monetization models.
Sex and the City is an example of content which has been used many times for versioning projects. If distribution of recasted content would have been executed with a broadcaster which operates a versioning platform the cost of technology would have been much lower, operational cost would have been lower and marketing would have been more efficient. Our estimation is that in case the various stakeholders with an interest in these projects would have cooperated, the total cost of operations could have been at least 50% lower and revenue could have been at 100% higher.
Creators
Broadcaster-Creator Synergy Model
Blend the strengths of broadcasters and creators to maximize reach, revenue, and creative impact. Empower both sides to co-create value in ways that broadcasters alone or social video channels simply can’t match. Livery Editions is available as a standalone technology offering or can be integrated in an existing streaming platform. This ensures broadcasters and creators can effortlessly deploy and manage their platforms, tailoring the model to their specific needs and goals.
The Broadcaster-Creator-Model unlocks unparalleled advantages for collaboration. Here’s how:
- Leverage Premium Content with Superpower Tools as part of your own platform
Broadcasters can repurpose premium live content on an extended platform with powerful tools beyond what social video platforms offer. Imagine a branded hub like BROADCASTBRAND X, delivering a premium experience under the broadcaster’s own brand. This white-label solution drives BROADCASTBRAND X platforms while avoiding rights issues common on platforms like YouTube. - Premium Monetization Without Platform Tax
BROACASTBRAND X enables premium revenue streams like paid access, shopping, and branded content models, with revenue-sharing that benefits both the broadcaster and the creator. No Apple or Google taxes, no revenue cuts for external platforms—it’s your content, your revenue. - Creator Reach Amplifies Broadcaster Impact
Creators promote their activities on BROADCASTBRAND X to their followers. Non-premium versions of the content—still high-quality—can be distributed across all the distribution destinations of the creators, including their channels on YouTube, Twitch, Meta, and TikTok. Creators also have flexibility with live or post-production clips and shorts, driving engagement across their channels. - Broadcaster Reach Fuels Creator Growth
Creators gain visibility with broadcaster audiences. Their personal brands and followings grow as their alternative versions of the broadcaster’s content are promoted through the broadcaster’s ecosystem. - AI-Powered Versioning with Livery Editions Superpowers
AI tools unlock seamless versioning for alternative broadcasts. These tools empower directors’ production workflows, enhance live broadcasts, and enable creative alternative versions for later distribution—all with ease and efficiency.
The Broadcaster-Creator Synergy Model redefines content collaboration, creating a win-win ecosystem where both sides grow their audiences, diversify revenue streams, and deliver innovative viewing experiences.
ai-versioning
Ready to integrate any AI tool or plugin
Our framework can integrate the worlds best available AI tools and plugins, and serve data, visuals and interactions into an extra layer in the player, perfectly in sync with the video.
Now is the time broadcasters and streamers can leverage these opportunities With our knowledge, partners, network and technology we are well equipped to support you on this journey.
Livery’s unique proprietary technology is the perfect solution to power time synced interactive experiences for large audiences.
Our cloud encoder is prepared for integration with AI tools to empower automated interactivity and additions to the content. Our double layered double synced video player supports smooth distribution of AI generated output.
Leverage our AI pipeline for smart, just-in-time processing
Use our AI pipeline to add smart, just-in-time processing, enabling AI/ML and content recognition to fuel Livery’s interactive layer. Enhance our feature-rich, smartly integrated versioning platform to create more recast editions tailored to target audiences and various monetization models.
Below are 2 examples of how connecting AI tools to our cloud encoder and player can be structured. One about automated subtitles through speech-to-text live-generated subtitles with live translation for localization and another one about personalized advertising by collecting user behavior data through interactive tools like ice breakers, polls, heatmaps, or quizzes, which can then be used to target video advertisements to specific groups of viewers.
No Latency subtitles for live broadcasts
Captions are generated using speech-to-text AI, followed by live translation for localized subtitles. This process is happening in parallel with video distribution, ensuring high-quality subtitles and translations without adding latency. Both the video and live-translated subtitles are delivered in sync within the player. This is possible with glass-to-glass latency as low as 3 seconds.
Click here to see it in action.
Working with
Personalised advertising
By using the interactive client to collect user behaviour data (with an ice breaker, poll, heatmap or quiz), it is possible to use that data to target (video) advertisements to specific groups of viewers, for VOD or during live streams.
Other AI & video examples
plugins
The future of media workflows
AI is transforming media, yet solutions for conversation, gamification, localization, and commerce remain fragmented and costly. Livery—built as a second-wave AI company—unifies top AI and interactive media tools, making video distribution seamless, scalable, and cost-effective.
As the OS for Advanced AI and Interactive Video Distribution, Livery connects AI-powered tools for live versioning, real-time engagement, and monetization, adapting workflows before, during, and after broadcasts. AI-driven tools enable real-time participation, automated versioning, and hyper-personalization—turning passive viewers into active participants.
With AI at the core, media companies must reinvent workflows. AI extensions power automation, personalization, and monetization, making content more interactive and commercially viable. Livery leads this shift by integrating top AI models, simplifying implementation, and unlocking new revenue streams.
Adapting to shifting consumer behavior is critical to staying competitive. AI-driven discovery, subscriptions, advertising, and commerce will become smarter, while gamification and conversational engagement set new industry standards.
Restreaming & multistreaming
Maximize reach on owned-and-operated platforms, where broadcasters maintain full control over the user experience and data.
Expand reach through multistreaming to YouTube, TikTok, Facebook, and Instagram, increasing visibility and audience interaction. Extend content value post-broadcast with shareable VOD summaries and shorts.
Shopify plugin
Livery offers full Shopify integration (any other store can be integrated with PiP). Our approach: tell stories, let users play a game and use feedback on air. Livery lets creators, brands and retailers offer interactive shopping that’s a fit to any live or linear show. When the time has come to buy, the video continues picture in picture while you whip out your credit card.
Captions with RevAI
Rev.AI is the first captioning service integrated into Livery, enabling video distributors to expand their reach and enhance the viewing experience. The cloud encoder sends the audio to Rev.AI, which converts it into captions—typically in under two seconds. These captions are then time-synced and displayed in the Livery player for the end user.
For further enhancement, captions can be optimized with AI services like OpenAI, translated using tools like AWS Translate, and even processed by AI dubbing software to generate live-translated audio for broadcasts.
AWS translate
The translation option in the Livery platform typically follows after an audio recognition tool has generated captions from a video’s audio feed. When sent to AWS Translate, this AI tool converts captions into more than 100 languages, usually in less than one second.
With Livery’s implementation of AWS Translate, we can place the result directly time-synced in the Livery player, visible to the end user, or forward the text to an AI dubbing tool like Deepdub or Eleven Labs.
The Voice home coach: live behind the scenes & turn chairs
Content versioning components
An overview of technologies and processes to make editions. Pick one or more from each column and combine it to create your editions.
Calculate your versioning revenue
Let’s assume you decide to produce a show called ‘Highlights at the red carpet’. Based on past data and other sources you make prognose for number of viewers, watch duration, advertising cpm and shoppable revenue. This would lead to the following data and expected revenue.
You can use this calculation sheet for your own calculation.
Make a copy to use as your own calculation sheet)
Example: Highlights in style at the red carpet
Creators and influencers can access a variety of styling related assets, e.g. red carapet events, reality shows, award ceremonies, talk show guests and royalty gossip.
With full permission and tools provided by the broadcaster and rights holders, the creator can comment on recent style news, highlight relevant and unique shopping options and a variety of other engagement tools like chat, Q&A, poll, quiz, prediction and more.
The result is a remix of content where the creators adds their unique style and touch while leveraging exclusive and premium content only available to major media organizations. For this, a toolset that combines media asset management and interactive timeline CMS is needed.
Beyond fashion and styling, this approach is also a great fit to cooking, homes & interiors, gardening and travel.
Revenue calculation assumptions:
1 session per month of 1,5 hours
30.000 unique viewers per session (65% watch duration)
Total user hours: 24.375
Ads revenue: €2.355 (€12 CPM, 11 ads against €0,012 per display for 25.000 users)
Product purchases: €9.375 (€50 ASP for 3% of 30.000 users with 25% conversion fee)
Total revenue €11.730 Details
