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The Daily Cook inspires, educates and helps to live a healthy and sustainable life.
The Daily Cook is a live interactive cooking companion format with a daily focus on healthy food, dinner planning and easy groceries shopping. An inspiring, unburdening, educational and fun daily what-shall-we-eat-cook-along show for at-home cooks who still want to know what they eat in their hectic fast pace lives.
Synopsys
The Daily Cook is a 25 minutes live interactive cooking companion format with a daily focus on healthy food, dinner planning and easy groceries shopping. An inspiring, unburdening, educational and fun daily what-shall-we-eat-cook-along show for at-home cooks who still want to know what they eat in their hectic fast pace lives.
A team of seasoned chefs and pragmatic foodies guide you through the process of make better dishes while fresh seasonal ingredients are conveniently bought and supplied to you by your supermarket. The at-home cooks are constantly in touch with the studio through live Q&A, polls, occasional trivia questions and product and recipe ratings.
The Daily Cook companion helps to plan ahead for the week with it’s cooking planner and shopping lists. This will ensure a daily dose of healthy and sustainable dinners on the table for the entire family.
The Daily Cook inspires, educates, helps to plan and cook and to live a healthy and sustainable life.
Value
- eCommerce: groceries, kitchen utensils, merchandise
- Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles with opinion and personal preference data
- Connect to brands and advertisers: sponsored content & advertising
Example calculation
8.000 users: 50% leads is 4.000, 30% direct sales is 1.200
Leads: 4.000 x € 10 fee per lead = €40.000
Direct sales: 1.200 x €40 per customer = €48.000
Sponsored content: €1 per user = €8.000
Price indication Livery
€ 2380 monthly based on 20 sessions with 8000 users
= € 120 per session
Settings & configuration
| Format | The Daily Cook |
| Content | Lifestyle & Health |
| Type: | Scipted interaction |
| Duration | 25 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase, donate |
