The Daily Cook - [761]
The Daily Cook inspires, educates and helps to live a healthy and sustainable life.
The Big Course is a series of university-style interactive lectures in which complex topics are explained in a fun and gamified way to large audiences.
The combination of lectures, learning, competition, engagement and fun at The Big Course is extremely compatible. A powerful mix to create insightful and educational content that sticks.
Synopsys
The big course is a series of university-style interactive lecture formats in which hot, current and complex topics are explained by experts to target groups in the studio and the general public at home in a fun, engaging and gamified way. Complex questions are broken down to basic and digestible chunks. And build up in a context that everybody will understand.
Topic examples: Artificial Intelligence; Climate Change; Metaverse; Geopolitics
The big interactive lecture tests current knowledge levels of the studio groups and general public using Livery’s interactive trivia and gamified features. And it will steer discussions and zoom in on topics using Livery’s opinion tools. Making The big course a stage where everybody can truly participate. And learn.
The combination of lectures, learning, competition, engagement and fun at The big course is extremely compatible. A powerful mix to create insightful and educational content that sticks.
Value
- Registration activation: access to interactive and community features generating rich user profiles with knowledge level, opinion and personal preference data
- Subscriber event: personal connection subscribers, brand awareness and strong reputation
- Learning: educate and upskill the public
- Connect to brands and advertisers: sponsored content and host advertising
Example calculation
75.000 users: 40% registration activation is 30.000
Registration value: 22.500 x €10 per registration / subscriber = €300.000
Sponsored content: €2 per user = €150.000
Price indication Livery
€ 3159 monthly based on 1 sessions with 75.000 users
= € 3159 per session
Settings & configuration
| Format | The big course |
| Content | Competition & Learning |
| Type: | Scipted interaction |
| Duration | 90 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Gamification | Prediction, estimation, quiz game, leaderboard |
| Community | Q&A (moderated), chat |
