The Daily Cook - [761]
The Daily Cook inspires, educates and helps to live a healthy and sustainable life.
Interactive food and produce related format with a focus on discovery, knowledge, DIY workshops and ecommerce
Join this unique combination of online gaming and real tastings. Players at home test their knowledge, taste new flavours & fun facts and battle with each other for the win. Participants receive a tasting box before the show, taste all products during the live show and answer questions about the products, rate products and participate in a trivia live game show with great prizes. Great with a thousand players, fantastic with a million players.
Synopsys
Series of interactive food and produce related formats with a focus on discovery, knowledge, DIY workshops and ecommerce.
Tasting Games XXL is a multi-senses events and interactive live tasting experience to never forget. A unique combination of online gaming and real tastings. Players at home test their knowledge, taste new flavours & fun facts and battle with each other for the win. Participants receive a tasting box before the show, taste all products during the live show and answer questions about the products, rate products and participate in a trivia live game show with great prizes.
Tasting Games XXL is not only an event but also converts to new sales, and improves the tasting profiles of the customers to better target in the future.
Great with a thousand players, fantastic with a million players.
Value
- Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles with knowledge level, opinion and personal taste preferences
- eCommerce: products, wines and merchandise
- Connect to brands and advertisers: sponsored content and host advertising
Example calculation
50.000 users: 70% leads is 35.000, 90% direct box sales is 31.500, 20% direct store products and merchandise sales is 20%
Leads: 35.000 x €10 fee per lead = €350.000
Direct sales products tasting box: 31.500 x €20 per box = €630.000
Direct sales products store: 6.300 x €15 = €94.500
Sponsored content: €1 per user = €50.000
Price indication Livery
€ 813 monthly based on 1 sessions with 50.000 users
= € 813 per session
Settings & configuration
| Format | Tasting Games XXL |
| Content | Shoppable Competition |
| Type: | Scipted interaction |
| Duration | 25-50 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Gamification | Prediction, estimation, quiz game, leaderboard |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase |
