Livery

Start with Live Shopping in Three Easy Steps

All articles

Live video has exploded over the last few years, not only for video meetings but also for virtual conferences, product presentations and even pop concerts. And although everybody now seems to be compensating with in-person get-togethers, live video is here to stay. Live shopping is using live video to drive e-commerce sales. And getting started with that is now easier than ever. We’ll take you through the steps.

Step 1: Decide what you are going to sell and to whom

You can sell basically anything with Live Shopping, as we’ve seen in China. From cherries to cars and from dresses to electronics. But the Live Shopping market outside China is only starting to mature. Most interesting categories are products that benefit from being shown in video and with medium sized price tags: fashion, interior design and beauty products. Visually attractive impulse buys get the highest buy rates in an enthusiastic video presentation. Now pick the target audience that may be interested in buying your products. If this is your existing customer base, they are easier to reach.

Step 2: Pick a host

Live Shopping really is live selling. So you need someone who can enthusiastically and convincingly sell your product. Here you can go two ways, either you pick a host that resonates with your target audience like an influencer. The added benefit of an influencer is that he or she bring a loyal following to your Live Shopping event. This is a great option if your have now existing customer base in the target audience or if you need additional reach. Do make sure the influencer will actually bring their following to your Live Shopping event

Step 3: Set up a Live Shopping studio

A Live Shopping studio is just al live streaming studio with some additional elements: an interactive video player and a Live Shopping CMS. The interactive video player allows you to display products and interactive elements on top of the video, removing friction from the buying process. Interactive elements allow viewers to familiarize themselves with the experience before making a purchase. In the Live Shopping you can line-up the products you want to sell. If you have an existing e-commerce platform you can integrate with an API or imports/exports. If you don’t have an e-commerce platform or don’t want to integrate at this moment, you can use e-commerce functionalities in the Live Shopping CMS.

Now you have everything in place for your first Live Shopping campaign. Check out our Live Shopping Saas solution here!

Want to learn how to run a Live Shopping campaign? We’ll talk about that in our next blogpost. Follow us on Medium or subscribe to our newsletter.

Category:

Start with Live Shopping in Three Easy Steps

Start with Live Shopping in Three Easy Steps

Share this article

Start with Live Shopping in Three Easy Steps

All articles

Category:

Live video has exploded over the last few years, not only for video meetings but also for virtual conferences, product presentations and even pop concerts. And although everybody now seems to be compensating with in-person get-togethers, live video is here to stay. Live shopping is using live video to drive e-commerce sales. And getting started with that is now easier than ever. We’ll take you through the steps.

Step 1: Decide what you are going to sell and to whom

You can sell basically anything with Live Shopping, as we’ve seen in China. From cherries to cars and from dresses to electronics. But the Live Shopping market outside China is only starting to mature. Most interesting categories are products that benefit from being shown in video and with medium sized price tags: fashion, interior design and beauty products. Visually attractive impulse buys get the highest buy rates in an enthusiastic video presentation. Now pick the target audience that may be interested in buying your products. If this is your existing customer base, they are easier to reach.

Step 2: Pick a host

Live Shopping really is live selling. So you need someone who can enthusiastically and convincingly sell your product. Here you can go two ways, either you pick a host that resonates with your target audience like an influencer. The added benefit of an influencer is that he or she bring a loyal following to your Live Shopping event. This is a great option if your have now existing customer base in the target audience or if you need additional reach. Do make sure the influencer will actually bring their following to your Live Shopping event

Step 3: Set up a Live Shopping studio

A Live Shopping studio is just al live streaming studio with some additional elements: an interactive video player and a Live Shopping CMS. The interactive video player allows you to display products and interactive elements on top of the video, removing friction from the buying process. Interactive elements allow viewers to familiarize themselves with the experience before making a purchase. In the Live Shopping you can line-up the products you want to sell. If you have an existing e-commerce platform you can integrate with an API or imports/exports. If you don’t have an e-commerce platform or don’t want to integrate at this moment, you can use e-commerce functionalities in the Live Shopping CMS.

Now you have everything in place for your first Live Shopping campaign. Check out our Live Shopping Saas solution here!

Want to learn how to run a Live Shopping campaign? We’ll talk about that in our next blogpost. Follow us on Medium or subscribe to our newsletter.

Share this article

logo-dark-bg.png
logo-dark-bg.png

Livery newsletter

Stay up to date

News about live streaming and interaction, in our not so regularly sent newsletter. We don’t like spam.

Industry
Industry
logo-dark-bg.png

Registration livery events

See you there

Thanks for your registration vor the event!

Industry
logo-dark-bg.png

Livery events

Event registration

logo-dark-bg.png

Livery newsletter

Great move

newsletterSucces

From now on, you will receive Livery news and updates.