Livery

Why Low Latency Video for Interactive Video Experiences Is Different

Dan Rayburn recently shared insights and charts on low/ultra-low latency solutions from industry players like Dolby Laboratories.io, Fastly, nanocosmos, Bitmovin, Wowza, and CDN77. The charts he shares provide very interesting data and insights on how different solutions are performing which at first glance seemed quite similar.

The Livery team quickly concluded that our approach has been very different, which is a result of our background as an interactive company. It was a trigger for our team to also make a chart for comparison of Livery with other solutions.

Our experience comes from 10+ years of making solutions for live interactive engagement at Ex Machina Group. We have done projects for sport gamification, for big talent- and gameshows in broadcast, building extensions for twitch and from our work for gaming brands. Our experience had led us to very different choices in designing and building a video solution.

Why We Have Chosen an Interaction-First Approach to Low Latency Video?

While most existing solutions focus on minimizing latency, we’ve taken a different approach. We’ve developed a solution that not only delivers low latency video but also optimizes it for interactive use cases. We have designed and built an ‘interaction-first solution’. Unlike most low latency video setups, our platform is built with interaction at its core. Nearly all low latency applications involve some form of interaction, whether it’s live shopping, real-time gaming, conversational engagement, or synchronized versioning of live and linear content. This makes our solution different.

Configurable Latency

A big differentiator in the video part of our solution is that it doesn’t just aim for the lowest latency possible. Instead, it allows configurable latency ranging from 1 to 60 seconds. This flexibility is crucial, as it allows us to prioritize sync over latency and quality. We have built an end-to-end solution that combines ULL CMAF with a double-layered, time-synced video player. This configurable latency is essential for syncing with other distribution channels and aligning with processing times for AI-driven services like real-time translations, conversational tools, and commerce integrations.

Scalability, Lower Cost Than WebRTC, and High-Quality Audio and Video

Livery offers a almost no code SaaS solution running on the Akamai Technologies CDN using ULL-CMAF, our solution maintains high video quality and scalability while remaining cost-efficient. It is a available as a SaaS solution for a few cent per user per hour interactive video consumed.

This makes it ideal for everybody that looks for a high quality easy to use and operate end to end solution. And it is the only out of box solution in the market for high-demand interactive video use cases.

For a deeper dive into our interactive video latency comparison, check out our detailed overview.

Share this article

Related articles

Faster, Better Captions, Translations, and Dubbing: How Livery Is Redefining Live Video

In the ever-accelerating world of live video, delivering accuracy and speed is a game changer. Click here to learn more.
December 2, 2024