3-2-1 Launch! - [548]
3-2-1 Launch! is a format for worldwide live streamed release parties.
Bringing music, fans, energy and club dynamics to the fans’ doorsteps.
The Club is more than a EDM stream alone. It is a platform where fans can visit the virtual centre stages, viprooms, studios and red carpets of the most exclusive and influential clubs and festivals in the world.
During the live stream fans can become the owner of limited edition music and fashion items in the The Club Shop for collectables and more.
Synopsys
The Club is a themed music format with weekly rotating interactive live streams from exclusive EDM Clubs and EDM Festivals all over the world. Bringing the music, fans, energy and dynamics of these clubs and festivals to the fans’ doorsteps.
The Club is more than a EDM stream alone. It is a platform where fans can visit the virtual centre stages, viprooms, studios and red carpets of the most exclusive and influential clubs and festivals in the world.
During the live stream you can become the owner of limited edition music and fashion items in the The Club Shop for collectables and more.
The Club offers fans the option for private meet and greet hangout sessions with the DJs in tailored interactive break out streams.
DJ Masterclasses are available on special workshop nights where fans receive insights on the techniques and background of famous tracks from their favorite DJs.
Value
- eCommerce: merchandise and tickets for VIP-rooms and meet-and-greets
- Registration activation: access to ecom, interactive and community features generating rich user profiles with opinion and personal preference data
Example calculation
10.000 users: 50% registrations is 5.000, 20% direct sales is 1.000
Registrations value: 5.000 x €10 fee per lead = €50.000
Direct sales merchandise and tickets 1.000 x €20 per customer = €20.000
Price indication Livery
€ 4695 monthly based on 8 sessions with 10.000 users
= € 590 per session
Settings & configuration
| Format | The Club |
| Content | Music & Lifestyle |
| Type: | Scipted interaction |
| Duration | 90-180 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase |
